Unlimited mobile plans are over a year old now. In fact in the world of prepaid mobile plans, Boost Mobile was the first that really took the “unlimited” feature and made it successful vimla recension. Optus had launched its $2 Day plan some months earlier but the thought of paying a fixed amount each day regardless of how much or how little you use your phone didn’t sit that well with everyone.

The first version of the Optus Dollar Days plans had three options, one for fixed line calls and SMS at $1 per day, one for fixed line calls, SMS and mobile calls at $2 per day and the final plan covering fixed line calls, SMS, mobile calls and mobile internet at $3 per day. The rules where not easy to understand and so my feeling is that customers found it slightly confusing even though they may have been attracted by the idea.

Along came Boost Mobile with its $40 recharge offering unlimited fixed line calls, unlimited mobile calls, unlimited SMS and MMS, unlimited calls to 1300/1800 numbers and 3GB of data, plus unlimited social media access eg Facebook. This offer had a 30 day expiry and really took off.

Since then, there have been similar plans launched by the likes of Virgin Mobile, Optus, Lebara Mobile, Red Bull Mobile, Vodafone, Crazy Johns and One Mobile. This covers the prepaid mobile plans. On the BYO phone or sim only plans, the same number of plans exist and they are all aimed at the magical $40 per month charge.

I can certainly understand why someone would want an unlimited offer. Not having to worry about running over your credit limit or running out of credit if you are using prepaid is a real plus. However if you aren’t a power user of your phone nor its internet services and you are currently paying $30 per month prepaid or via a plan, why spend $10 extra a month just in case you want to go crazy. There are actually lots of mobile plans in the market that will give you just as much value without you having to commit $40 each month.

I recently ran a Poll to find out what the sentiment around unlimited mobile plans was and was shocked to see that 80% of people visiting my site and completing the poll where after some form of unlimited plan, be that for their mobile, mobile broadband or their tablet. I really did not expect it to be so high.

This is likely the feedback that the telecommunication companies are receiving and therefore why so many of them have launched their own unlimited mobile plans.